Georgia Laws, Rules, and Regulations Pertinent to Life, Accident, and Sickness Insurance

A Georgia agency runs a radio advertisement whose claim about coverage is misleading though not literally false. How does section 33-6-4 treat it?

Answer and explanation
Answer: B. Section 33-6-4(1) reaches material placed before the public containing an assertion, representation, or statement with respect to the business of insurance that is untrue, deceptive, or misleading. Deceptive and misleading stand alongside untrue, so literal accuracy is no defense, broadcast material is placed before the public, and reliance is not an element.Source: O.C.G.A. § 33-6-4 — 33-6-4(1), Advertising

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