Offer and acceptance in a life insurance application

When an applicant submits the application with the initial premium, the applicant makes the offer, and the insurer accepts by issuing the policy as applied for. If the insurer issues the policy on different terms, that is a counteroffer.

Updated November 4, 2026 · every fact below links to its source

Key facts for the exam

  • With the premium, the application is the applicant's offer. The insurer accepts by issuing the policy as applied for; issuing on different terms is a counteroffer.Source: NAIC Life Insurance Buyer's Guide — The policy as a contract: offer and acceptance
  • The applicant's consideration is the premium payment and the statements made in the application.Source: NAIC Buyer's Guide — PDF page 3, Consideration
  • With a conditional receipt, a claim before the policy is issued turns on whether the applicant was insurable as applied for on the receipt's conditions.Source: PSI — New York DFS Insurance Candidate Information Bulletin — Outline, conditional receipt
  • Without premium, coverage cannot take effect if the applicant's health changes before delivery and payment, and the producer must not deliver the policy.Source: IIPRC Application Standards — § 3.K. Good Health Statement
  • A statement of good health is taken at delivery when no premium was paid with the application.Source: PSI — New York DFS Insurance Candidate Information Bulletin — Outline, statement of good health
The trap. With premium, the applicant makes the offer, not the insurer. Without premium, a change in health before delivery means the policy is not delivered.

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